“Every time I’ve been cheap, I’ve paid twice. Her advice for hiring? Hire character and pay for quality. She noted that some of the most important roles were a production manager, a marketing pro, and an accountant who have helped her navigate her Nordstrom partnership the launch of her high-end brand, NL, The Label and manage the tripled revenue Lynel earned over the pandemic.
She’s invested in building a team that can support her vision as her brand scales. Lynel has continued to foster the right relationships as her business grows. And they have really helped me with not only the resources but changing my mind about what is available and really making some of my biggest dreams come true.” “They have been a life changing company for me, not only providing resources and opportunities but guidance. It was through HFR that Lynel secured the partnership with American Girl. Lynel also credits Harlem Fashion Row (HFR), an agency that provides resources and opportunities for designers of color. She deepened her knowledge of the fashion business through the mentorship of her manufacturer who taught her patternmaking, sewing, manufacturing, and merchandising. While it was beautiful, it wasn’t going to work,” Lynel shared.įor Lynel, having the right relationships was key to getting over those early obstacles. “I couldn't afford to produce that collection because it just didn't make sense for my target market. Lynel soon launched her first collection at a fashion show for an LA-based designer, but expenses became an issue.
She had to knock on dozens of doors in LA just find a manufacturer she could work with.
Her first design was a silky set that she described as “the crunchiest satin two-piece.” Once she refined her design skills, she hit another roadblock-finding manufacturers. Lynel recalled the humble beginnings of her brand. Nichole Lynel, Founder, Fashion Designer, Author Photo Credit: Brian Parker
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